CURVES

A Fresh Angle for Brick and Mortar

Creative art direction and design showcasing a full-scale marketing campaign for large retail. The purpose was to demostrate how changing a traditionally angular product to a curved one would affect shoppers on a psychological level and increase sales. 

Brochure direction and artistic design.

CURVES Marketing campaign book cover
Curves marketing campaign icons
CURVES marketing campaign icons and design
Printed CURVES brochure
Brochure for Curves campaign open spread
Brochure for Curves campaign open spread popup brain with icons

Video infographic

Email and landing page

Curves campaign email campaign
Curves website landing page for email campaign

Tim Truelove

I’m a photographer, creative leader, and artist. Let’s collaborate on a project!

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Silhouette of a woman walking to her window in heels holding her bra
Closeup boudoir portrait of snow white skin against gothic details
Truelove Sig