TOTAL ELLIPSE
Customer Feedback Campaign
The purpose of this campaign was to send certain retailers a prototype of the new Ellipse shelving system and receive their feedback. The creative team played off the the name “Ellipse” as a fun tie into a Bonnie Tyler-inspired music video.
Utilizing a mockumentary-style video production, the creative team leaned a bit on comedy and a sense of realness. Original music was written and performed for the video. Production was all created by an in-house marketing team of 4-including cinematography, stage direction, lighting, effects, post-production, music production, and more.
In addition, an email campaign was created to accompany the video. The email targetted about 12,000 potential executives and business decision makers of many top U.S. retailers.
Sadly, the campaign was never launched and the entire effort was scrapped. So, here it is: Total Ellipse.
Full video – “The Office” style setup and conclusion.
Music video only – alternate music version
Email campaign requesting feedback
Tim Truelove
I’m a photographer, creative leader, and artist. Let’s collaborate on a project!
